Yedid Gourmet
Identity Design
Discovery
A popular take-out brand known for their delectable cuisine was rebranding with a completely new name, Yedid.
The new name was non-negotiable, creating a profound challenge. We had to find a way to make the logo and brand elements represent them as the food brand that makes you salivate, regardless of the name's literal definition.
Brand Icon & Seal
Core Strategy
From the logo and icon to the colors and fonts and beyond, we capitalized on each element and consumer touchpoint to be instantly recognizable as the famously flavorful brand.
The results speak for themselves. The brand is confident and spottable from a mile away. The mouthwatering visuals have completely transformed the name from meaning "friend" to meaning "yum!"
- Brand Positioning
- Package Design
- Brand Name
- Copywriting
- Shelf Research
- Advertising
- Product Positioning
- Strategic Media Placement
- Product Naming
Package Design
Advertising
