Suncrisp

Brand Name

Discovery

A no-name produce market approached us with their challenge. While fruits and vegetables are truly blessed with natural appeal, there's a vast difference in vibrance, freshness, and juiciness, between brands and markets. This market proudly sourced only the cream of the crop, offering their customers the juiciest and crispest out there. Yet, the market was completely unaware of this commitment, that their apples compared to others was comparing apples to oranges.

They wanted to establish their identity, reflecting their high standards, so that they can properly connect and communicate with their audience.

Brand Icon

Core Strategy

By giving a name to the quality, by giving freshness and vibrance to the name, we gave this no-name market their true identity. The name "Suncrisp" instantly conveys the garden-freshness. The vibrant colors evoke sunniness with crisp contrast and a touch of royal quality, while effectively standing out in the sea of green.