Prestoe

Brand Name

Discovery

A local shoe shop approached us at the GO! Group with the goal of building a completely new identity for their children's footwear brand. They wanted to stand out in the competitive market with a memorable brand that reflects their shoes' outstanding durability and style, their affordable prices, and personal service.

Our challenge was to create a cohesive identity that captured the imagination of children while earning the trust of parents, lacing together quality, personality, and affordability into one unforgettable brand.

Identity Design

Core Strategy

Blending playful storytelling with premium design, we positioned them a step above the competitors.

The memorable name, Prestoe, is magical and personable, subtly referencing footwear. The tagline, "Every Style a Smile," captures the soul of the brand; creating footwear that kids love to wear and parents love to purchase. The custom typography, unique rabbit icon, and bold, sophisticated color palette all balance movement and adventure while remaining undeniably premium and trustworthy. The result? A high-stepping identity that trailblazes their way to success.