Pas Yisroel
CPG Package Design
Discovery
For the past 25 years, Pas Yisroel has been known to offer exceptionally delicious baked goods.
The problem was that the package did not reflect that and therefore the competitors were eating Pas for lunch.
Product Name & CPG Package Design
Core Strategy
We updated the packaging and brand with strategic, memorable names and tantalizing product images. The results allow the package to scream directly to the consumer, "Pick me off the shelf, and eat me for lunch (and breakfast, dinner, and snack)".
Combined with powerful print and motion ad campaigns, Pas is blown away by the direct impact it has on the continuously increasing sales.
- Shelf Research
- Copywriting
- Product Positioning
- Photography
- Product Naming
- Motion Design
- CPG Package Design
- Strategic Media Placement
- Advertising
Eye-catching Ad Campaign
Product Line Redesign
Motion Advertising
A Sampling of Advertisements
