Oxygen

Identity Design

Discovery

An established preserves and sauce brand with high-quality, natural products, Oxygen had rightfully earned their prestigious name. It's visual design, however, was lagging far behind, not reflecting their true value.

We we're ready for the challenge; updating their brand identity and CPG package design system to communicate their high standards and commitment to using natural ingredients, while still being recognized by their current consumer base.

Core Strategy

After much shelf-research and design exploration, we cracked the code to the updated logo design. We retained the recognized curve yet chose a more personable font to balance the scientific nature of the name. The subtle leaf paved the way for an iconic brand element. The new tagline combined with the leaf creates the Oxygen natural seal of approval, perfectly rounding out the brand.

For the package design, while keeping some of the layout, we highlighted the natural vibrancy, allowing it to be true to the brand while standing out on the shelf. The results? Skyrocketing sales.

Brand Identity Design
CPG Package Design
Brand Positioning
Copywriting
Shelf Research
Advertising
Product Positioning

CPG Package Design

Joseph Klein, CEO

I can confidently say that without The Go Group, we wouldn’t be where we are today. Their commitment, expertise, and passion for what they do make them more than just a marketing company—they are a true partner in our success. We rely on them so much that we are now using them to create and manage additional brands we own.

Thank you, Mr. Langsam, and the entire Go Group team!