Isaac's Wondermills

Identity Design

Discovery

In 2017, Niflaot, a solid Israeli flour brand, approached us with the vision of bringing their premium sifted flours to American shores.

One of the core challenges was breaking into the flour market which was considered a commodity and a very rigid industry at that point. The strategies we employed proved to be incredibly successful; not only did we enter and rise up as the top brand, the entire flour industry became much more flexible and dynamic as a result.

CPG Package Design

Core Strategy

We created an entirely new brand and visual identity so that the brand properly relates to the culture and mentality of Americans, allowing it to thrive on shelves across the country.

Since then, we've continuously employed a multi-pronged approach across many mediums, such as large-scale ad campaigns, social media campaigns, interviews, educational articles and more, bringing the brand millions in sales and keeping it relevant as the top brand in the market.