Chewzy Candy

Americanized Name & CPG Package Design

Discovery

The kosher candy industry is currently flooded with items that aren't selling, despite the fact that they may be very good. As childish as the industry is, great names and packaging are as necessary as ever. This project is all the proof you'd need.

Many of the Chewzy candies were on American store shelves for over a decade under an Israeli brand and were simply not selling. But, with our expert touch, that dramatically changed. Now under the Chewzy brand with an exceptional naming system and package design, they are selling millions of dollars of the same candy.

Product Name & CPG Package Design

Core Strategy

We researched and tasted each item, giving them delightfully snappy names that highlight their individual uniqueness, while remaining consistent to the naming system. Combined with Americanized, eye-catching, and effective design, the products hit the shelves in its ideal form – ready to connect to and be loved by consumers.

We give each new treat the individual attention it needs to thrive on its own, and simultaneously strengthens the entire brand and bottom line.

Shelf Research
Copywriting
Product Positioning
Advertising
Naming Strategy System
Strategic Media Placement
CPG Package Design

Showstopping Shelf Space

Moshe L. CEO

Working with The Go Group is an absolute pleasure. Their team truly understands our vision, often better than we can express it ourselves. Communication is always clear and efficient — and when we’re facing tight deadlines or last-minute changes, they’re right there with us, even if it means working late into the night. We’ve had projects that required coordination at 3 or 4 AM, and they never hesitated to jump in and get it done.

Their designs speak for themselves. Whether it’s packaging or advertising, the final product always looks sharp, professional, and on-brand. Joseph, the founder, brings an incredible sense of creativity and strategic vision to every project. He’s a rare talent, and it’s clear that his leadership filters down through the entire team.

It’s not just a service — it feels like a true partnership.