Betta Bites
Identity Design
Discovery
We we're approached with passionate vision: A brand that wanted to produce 100% organic, great tasting, everyday foods that appeal to all ages and stages.
Launching with organic snacks, we we're tasked with building a new brand from the ground up, from brand naming through package design and beyond.
CPG Package Design
Core Strategy
Starting with in-depth research on the industry, market, and brand goals, we concluded that the ideal route is to position the brand as healthful balanced with family-friendly, everyday vibes. Versatility was also imperative as the brand will be used for an undefined product scope in the future.
The leafy and natural, sophisticated yet personable logo script encompasses and communicates all the right vibes. The packaging, as well, feels fun and snacky, yet still clearly conveys the organic nature.
- Brand Positioning
- CPG Package Design
- Brand Name
- Copywriting
- Shelf Research
- Advertising
- Product Positioning
- Strategic Media Placement
- Product Naming
Product Name & CPG Package Design
