Chewzy Smorzies

Product Naming

Discovery

The innovative Chewzy brand was reinventing the classic s'more as a delectable, packable chocolate bar. One indulgent bite and we knew it has the makings of being an instant success.

The challenge? Wrap it up in a package of feel-good indulgence: mashmallow-y, childhood nostalgia with a rich, premium touch.

Package Design

Core Strategy

From strategic positioning down to the finest design details, we carefully capitalized on and balanced each element.

The branded name, "Smorzies" aligns with their fun treats while the visuals match their premium chocolates. Boldly sophisticated and tantalizing, it instantly reflects premium snackability and rises as the market hero.

The results? The product flew off the shelves even before advertising. Need we say smore?