Mr. Joy

Identity Design

Discovery

Mr. Joseph Klein, CEO of Prime Kosher Brands, approached us with but one cool idea - selling Italian ices in cups.

We moved full speed ahead, building not just a product, but the brand new Mr. Joy brand. Born and nurtured at Go! Group, we brought it from zero to a brand selling joy in the millions in just 2 short years.

Product Display at an Expo

Core Strategy

We got to work, aiming for a joyful brand that kids and kids-at-heart instinctively connect to. Starting with the joyful, personable name, we built the visual identity, delightful product names and package designs that have proven to be a resounding success.

At this point, each new treat is grabbed off the shelf with minimal advertising, because when a brand core is built right, each new product automatically becomes an instant success.

Brand Positioning
CPG Package Design
Brand Name
Copywriting
Shelf Research
Advertising
Product Positioning
Strategic Media Placement
Product Naming

Banner Design

Joseph Klein, CEO

When it comes to creativity, reliability, and unwavering dedication, The Go Group is simply unmatched. From the very beginning, they have been an integral part of building and shaping our brand, Mr. Joy, into what it is today.

Their creativity knows no bounds, and their ability to bring concepts to life is second to none. No matter how tight the deadline or how last-minute the changes, they will always deliver fascinating artwork—always with a smile, even in the most urgent, time-sensitive situations. Whether it’s responding to overseas suppliers in the middle of the night or making sure every detail is perfect before launch, they go above and beyond every single time.

Thank you, Mr. Langsam, and the entire Go Group team!

Product Name & CPG Package Design

Production to Store Shelves

The Go Group's commitment, expertise, and passion for what they do make them more than just a marketing company—they are a true partner in our success.

— Joseph Klein, CEO